Bangalore College of Design + Media
DIGITAL MARKETING
Introduction
Digital marketing has revolutionized how businesses connect with their audience in the digital age. By leveraging online channels such as social media, search engines, email, and websites, digital marketing encompasses a broad range of tactics aimed at reaching, engaging, and converting potential customers. This dynamic field merges creativity with analytics to deliver targeted messaging, measure campaign effectiveness, and ultimately drive growth in a competitive global marketplace.
Year 1
Module 01
Introduction to Digital Marketing
Defining digital marketing, how it differs from traditional marketing, and why it is relevant now. You would learn the importance on online marketing, how to create a digital marketing strategy and how to become a digital marketer
Module 03
Search Engine Optimization (SEO)
This module will guide you on how to optimize a website for search engines and users. It gives and understanding into how search engines work and how to do a competition analysis before starting to plan your strategy. Some other aspects would be keyword research & content planning.
Module 02
Website Planning and Creation
This module will guide you in planning and creating an SEO-friendly website. The focus is on building an intuitive and user-friendly site. You will learn the basics of working with Wordpress, using plugins and using analytics to improve your online presence.
Module 04
Local SEO
This module will guide you on performing local SEO to attract local customers to your business. We cover some key local SEO factors, setting up google my business and optimizing that to work to your advantage.
Module 05
Social Media Marketing
This module will guide you on how to optimize social media platforms (Facebook, Instagram, X, LinkedIn, YouTube) to connect with target audience and generate leads. You learn to choose the right platform for your target audience and optimizing social media to work to your advantage.
Module 06
Google Ads
This module will guide you on how to set up and run a successful Google Ads campaign. you will understand setting up a campaign, bidding strategies and the importance of landing pages.
Module 07
Social Media Ads
This module will guide you on how to set up and run successful social media ads. You will learn how to work with Facebook, Instagram and LinkedIn ads and how to track and report the same.
Module 08
App Store Optimisation
This module will provide knowledge about all App Store Optimization (ASO) aspects and the latest tactics for implementing ASO strategies. You will learn the basics of the App Store and Google Play Store as well.
Course Duration
6 months
1 Semester
Course
commitment
Full Time
Offline
eligibility
Pass in 10+2 level from any State/ National/ Internationally recognised board
Language
English is the medium of communication
FAQ about Digital Marketing
What is Digital Marketing? What does a Digital Marketing course teach? The objective of digital marketing is to develop a digital campaign that effectively promotes a company across the internet and social media platforms. A digital marketing course enables students to proficiently market their products and services online using diverse digital channels and strategies.
Is Digital Marketing a good career choice? digital marketing offers an array of benefits and opportunities for individuals looking to pursue a rewarding career path. From the flexibility of remote work to the endless possibilities for creativity and innovation, digital marketing provides a dynamic and fulfilling work environment.
Is Digital Marketing an IT job? While digital marketing utilizes technology and digital tools, it is distinct from Information Technology (IT) jobs. IT roles typically encompass tasks such as developing, implementing, and maintaining computer systems, software, and information networks.
Can anyone learn the Digital marketing course? Anyone can learn Digital Marketing. Students or individuals who are interested in making a career out of digital marketing can succeed with continuous learning and updating. Many resources and tools are available to help individuals succeed in digital marketing. Dedication, continuous learning, and practical experience make it possible to build a successful career in this field.
Do I need a laptop for this course? Though there are some portions that are covered in theory, a majority of the course would be practised real time, which would require each student to have his/her own system. So yes you would require a system with an i5 processor and 8-16gb RAM. Anything above this will also work.
What is the salary of someone who finishes the Digital marketing course? A mid-career Digital Marketing Manager with 4-8 years of experience can easily earn an average of Rs 8.1 Lakh per annum, while an experienced Digital Marketing Manager with 10-15 years of experience can easily earn up to Rs 11.6 Lakh on an average per annum.